What is Digital Signage?
Digital marketing is a term for the marketing of products or services using digital technologies, including mobile phones, display advertising, and any other digital medium.
Digital Signage is a type of electronic display that is used to advertise and build awareness of products and/or business. As an advertising medium, Digital Signage works so well because it strikes the perfect balance between subtly and “in your face”.
When compared to traditional print advertising and billboards, digital signage carries a number of benefits which include:
- Reduced costs
- Web connectivity
- Attracts attention
- Content is easily updatable
- Platform to showcase work